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#Safefluencers

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Бързото развитие на дигиталните технологии променя почти всеки аспект на съвременния живот – от икономиката и културата до ежедневните ни задачи. За създателите на съдържание онлайн среда дава все по-голяма аудитория, но с нея идва и все по-голямата отговорност. В отговор на това Центърът за безопасен интернет и А1 създадоха „Училище отговорни инфлуенсъри“.

Училището има за цел да:

  • повиши осведомеността на инфлуенсърите и създателите на съдържание за значението на отговорното поведение в онлайн света
  • подчертае нуждата от разпознаване и докладване на неподходящо съдържание
  • насърчи създаването на стойностно и положително онлайн съдържание

Теми и лектори

Brief introductory

Martina Nikolić, MA in Psychology.
Ana Veočić, MA in Social Work

This brief introductory module provides an overview of the motivation behind launching the School of Responsible Influencing. The lecturers will introduce the concept of responsible influencing, explain the principles guiding this initiative, and most importantly—outline the steps to earning the certificate.

Buckle up, we’re about to take off!

How Children Understand Media and the Role of Influencers

Martina Nikolić, MA in Psychology

This module explores how children’s understanding of media content evolves with age and offers guidelines on age-appropriate screen use. You’ll gain expert insights on the importance of responsibly creating media content for children and young people. The session also examines both positive and negative examples of online content creation.

At the end of the module, you’ll receive recommendations for crafting content suitable for young audiences.

The Impact of Media on Children and Youth

Tomislav Levak, MA in Culture Studies

This module covers the broader topic of media and its use, with a particular focus on children and youth. You will gain insight into the significance of influencers in young people’s lives and their influence on children’s development.

Special attention will be given to the portrayal of beauty standards in the media. You’ll also receive tips on how to create content appropriate for children and young people.

Forms and Methods of Cyberbullying

Ana Veočić, MA in Social Work

In this module, you will explore the various methods and forms of cyberbullying and its prevalence. You will learn how to identify signs indicating a child may be a victim or perpetrator of cyberbullying, and understand why some children engage in such behaviour.

By the end of this module, you will receive practical recommendations on how influencers can help stop hate speech, why it is crucial to address cyberbullying, and where to seek help or support.

What to Do When a Victim of Abuse Confides in Us

PROFESSOR Gordana Buljan Flander, PhD.

Violence—both cyber and other forms—is unfortunately widespread among children and youth. This module will explain the impact of violence on children’s mental health and why victims often disclose their experiences only years later. You will also learn about grooming (the process of luring a child) and how to recognize it.

Practical guidelines will be provided on how to respond effectively and appropriately when a child or young person confides in you about being a victim.

The Impact of Digital Marketing on Children

Marija Šmit, PhD.

Although children have always been exposed to advertisements, the digital environment has significantly expanded the reach of marketing targeted at them through digital platforms. Online advertising has fundamentally changed how marketing towards children and youth is conducted.

This interesting module explores what child-targeted digital marketing is, what constitutes hidden advertising, who the end consumer is, what consumer socialization means, and the key recommendations for influencers regarding digital advertising.

Digital Well-Being and Creating Positive Online Content

Associate Professor Lucija Vejmelka, pHd

The concept of digital well-being is the main topic of this educational module. After a brief overview of the term, the session provides guidelines for creating positive online content.

Key questions to consider before posting on social media include: Who is the content intended for? Are there prerequisites to be met? How can positive interactions be promoted on your platforms?

This interactive module, packed with recommendations, provides answers to these and many other questions.

Лектори и теми

Доц. д-р Кристиян Постаджиян
Константин Вълков
Антоанета Василева
Мирела Димитрова
Иглика Иванова
Д-р Боряна Гигова

Our Ambassadors

Slide 1
Ana Radišić

host, editor, podcaster, and influencer

“The internet is a vast space full of diverse information that we must not accept without verification. Together, we need to create a safe online world where we can find inspiration and ensure a better tomorrow for future generations.”

@anaradisic
Slide 2
Domagoj Jakopović Ribafish

columnist, journalist, food blogger, and geography teacher

"As people who have significant influence in the online world and are followed by both young and old, we must understand our responsibility. That’s why we need continuous education to know how to react in certain situations and be better online.”

@ribafish13
Slide 3
Slađana Ostić (slakipalaki)

influencer

“Each of us must act responsibly in the online world, and influencers play a significant role given the number of people who follow them. Learning how to react and act in specific situations was my main goal for joining the School of Responsible Influencing.”

@slakipalaki
Slide 3
Miro Čabraja

actor and influencer

“I’m glad to have the opportunity to go back to school with an amazing group, especially for such a socially responsible project aimed at making the internet a safer and better place. All of us who create content daily and have influence bear responsibility for our online behaviour. I look forward to apply the education I’ve received to create a safer and more positive online environment.”

@mirocabraja
Slide 3
Nika Pavičić

content creator

“We live in a time where all of us, alongside parents, are helping to raise our children. With that responsibility, we need to build communities and create content thoughtfully. The internet isn’t a bad place if used correctly.”

@xniks2x
Slide 3
Marco Cuccurin

content creator

“As a creator on social media, I have influence, and I want to use it solely for good. Unfortunately, not everything online is safe or well-intentioned, which is why I’m especially glad I completed this course. It helped me educate myself first and foremost, enabling me to make the internet a safer place for young people and to share this knowledge with my amazing audience.”

@markomarkec3
Slide 3
Monika Žilavi

content creator

“In modern times, where the internet is an integral part of work, education, as well as personal use, responsibility is a value all users must uphold to ensure safety for ourselves and especially for the youngest users, who are equally exposed to technology and its dangers but often lack adequate protection."

@mrs_moncina
Slide 3
Mirsad Kadić

content creator

“Cyberbullying is a serious issue as it can cause severe emotional consequences for victims, leaving a lasting impact on their mental health. Additionally, the spread of false information and offensive content online can have grave consequences for individuals and society. I’m grateful for the awareness I’ve gained on this topic thanks to the School of Responsible Influencing.”

@mirsad_kadic
Slide 3
Rafaela Seba

content creator

“Responsible influencing is crucial for building trust and safety online. Through the School of Responsible Influencing, I’ve realized the importance of educating others about the potential dangers of the online world. Understanding threats like phishing and cyberbullying allows us to actively contribute to creating a safer online environment for all users.”

@rafthechild
Slide 3
Vedran Kantar

content creator

“In today’s world, internet safety is the most important thing for younger generations. If we all work together on safety, the internet will become a much better place to be.”

@v.vjeveric
Slide 3
Josip Prepelić

content creator

“The internet is an inexhaustible source of knowledge, creativity, and connection, providing access to information and opportunities that were unimaginable just a few decades ago.”

@prepelic.josip
Slide 3
Andrea Pacadi

content creator

“The internet is a part of our daily lives, but that doesn’t mean we should take it lightly. It is crucial to learn how to use it responsibly. We need to set a good example for children, young people, and generations to come.”

@pacadiiii
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